Order, order: Guidelines for visual storytelling productions

Create a collaborative workflow

  • Incorporate your team’s research, stories, audience profiles, and relevant brand assets into a creative concept for this animation production
  • Guide you through 4 production stages: Script, storyboards, production, and project conclusion
  • Set up a shared Dropbox or Google Drive file repository where your team can upload all brand assets
  • Provide a production brief template that your team can complete
  • Guide your team through a kick-off meeting to discuss project parameters timeline, review points, and contact persons
    • Design your animation within software called the Adobe Creative Suite

Stage 1: Script and concept

  • Prepare a script and concept document with clear calls to action in plain language, and words that can be spoken easily by a narrator
  • Provide an animation title optimised for YouTube and online sharing
  • Request your team to sign off the script before the next production stage

Stage 2: Storyboards

  • Produce sketches of characters, backgrounds, motions, and transitions
  • Create individual cells that show each scene in the animation
  • Incorporate your responses during scheduled review points
  • Request your team to sign off storyboards before the next production stage

Stage 3: Production

  • Produce a narration track and music that matches the concept and provides relevant emotional context
  • Produce an ‘animatic’ video file that combines the storyboards, narration track, and music track
  • Produce your animation with Adobe After Effects and Adobe Animate
  • Include sound effects that are created with Pro Tools and Logic

Stage 4: Deploy

  • Export your finished film to high-resolution MP4 format so that your team can upload it to your relevant devices and online channels
  • Conduct after-action review, and conclude contract
  • Discuss ongoing services