Big result
Big Blue assisted Swisscontact’s PRABRIDDHI project team to highlight their unique approach to LED through a 5-minute animation focused on PRABRIDDHI’s ‘5 drivers of economic development’.
Story
The assignment was to develop an audio-visual resource that would explain the concepts of LED and the 5 drivers through a simple storytelling approach that audiences would connect with. Target audience for the animation addressed municipalities which include government stakeholders, business owners and local entrepreneurs.
Approach
Big Blue’s team of skilled illustrators, animators and writers worked collaboratively to produce a 5-minute animation. Accordingly, the animation focused on characters the viewers would likely identify with: a municipal mayor, a female owner of a clothing boutique looking to develop new skills, and an agri-parts seller looking to reach a wider audience.
Results
The video was shared at Swisscontact events/ kiosks, in meetings and presentations, and in workshops.