Big result
Big Blue partnered with JNCC UK to assist in creating a top-notch branding profile using both print and digital means for their “RESEMBID COVID-19 Resilience Response Facility Project” in the Turks And Caicos Islands.
Branding a COVID-19 Resilience Response Facility in Turks And Caicos
Partner: JNCC
Story
The global Covid-19 pandemic has had a significant impact on the economy of the Turks and Caicos Islands (TCI) and the Caribbean region as a whole. The RESEMBID COVID-19 Resilience Response Facility Project aims to support TCI in enhancing economic, social, and environmental resilience against future disruptions and identify new job opportunities in the islands’ blue and green economies, opportunities for diversifying existing sectors, and prospects for investing in the skills development of the island’s people.
Big Blue had been tasked with designing and developing a suite of branding materials to help continuously improve communication within the island to increase the visibility of the project and the overall accomplishments of the TCI as they adapt and recover from challenges such as the Covid-19 pandemic.
Approach
After the initial brief from the JNCC team, Big Blue’s team worked tirelessly to prepare the branding materials and artwork for this project. This included a variety of online and offline marketing materials ranging from logos and banner designs to digital templates, leaflets and letterheads just to name a few.
Results
The finalised project branding profile and the design of associated materials that we have shared with the JNCC team will be used to enhance the visibility of the project and the wider successes and achievements of the TCI in the face of adapting to and recovering from, the impacts of existing and emerging challenges, such as the Covid-19 pandemic.