Big results
We helped APWLD to highlight its 5 Pillars of Development Justice through the creation of a Development Justice 2.0 animation, the second video in a Development Justice series.
Animation for the Asia Pacific Forum on Women, Law and Development (APWLD)
Production of the Development Justice 2.0 animation
Partner: UNICEF East Asia Pacific Regional Office
Story
In the past 30 years, corporate has defined the development model. This model assumes that ‘development’ and ‘growth’ are synonymous, and that the more money moves around, the more countries ‘develop’. But when GDP growth counts as development, war becomes more beneficial than peace, and illness becomes more beneficial than health. Consumption becomes more beneficial than care, and private profit becomes more beneficial than public commons.
This model of development has failed. It has lowered real wages, increased labour migration and caused finance, environment, food and energy crises which continue to devastate the lives of women in the Global South.
The world urgently needs a new model of development, a model that asserts the right to development for all peoples over private profit. This is why APWLD developed the Development Justice platform.
Approach
Big Blue watched the first Development Justice video, then researched key topics and images to show in an animation video. We developed a script, extensive storyboards and preliminary artwork, conducted sound editing including creating original music, and then animated the video.
Results
APWLD continues to advocate for the rights of communities and countries in the Global South. They use the Development Justice video in campaigns (online and physical) and in seminars and conferences.