Big result
We researched, wrote, and designed WorldFish’s flagship 40-year annual report.
Story
WorldFish is one of the world’s leading scientific aquaculture research organisations. They needed a high-impact, accessible reading experience to communicate their results and strategies in 2020 and 2021.
Approach
For both annual reports, we thoroughly researched WorldFish’s brand, research materials, and online content. We planned ways to harness the existing WorldFish identity. We also created visuals and powerful written content to showcase the organisation’s work, achievements and impacts.
We focused on clear, accessible language. We created a visual experience that uses data visualisations and imagery to tell stories and create emotion.
We focused on case studies and testimonials that create human connection.
Results
In both 2020 and 2021, WorldFish was presented with high-impact publications, communicated with clarity, emotion, and impact.