Big results
Big Blue developed a web-based Social Media Game for Infolead, transforming complex themes like platform governance and online harms into an engaging, interactive learning experience designed to reach thousands of players.
Infolead Game development and marketing outreach
Partner: University of Helsinki
Story
The Infolead project set out to raise awareness about digital media, online harms, and platform governance through an educational game. Aimed at students, researchers, and the general public, the goal was to create an accessible tool that supports learning, encourages critical thinking, and helps disseminate research and training resources from the Infolead programme.
Approach
Big Blue led the full development of the game, from scripting and visual direction to gameplay mechanics and build. We created interactive scenarios using custom Corporate Memphis-style illustrations, micro-animations, and responsive layouts for smooth gameplay across devices. The game includes features like timed choices, resource management, and multilingual support. We also built a landing page to host the game and provided full documentation on game logic and user instructions. Analytics tools were integrated to track user engagement and support future research.
Results
The Infolead Social Media Game is now live and ready to reach a wide audience. It serves as both an engaging standalone experience and a learning tool to support course instruction. The game is helping users understand and reflect on digital governance in a fun, accessible way while also providing opportunities for deeper research and outreach.
https://infodemic.gg/
