Endline assessment of the EU-ASEAN communication and visibility programme

Endline Assessment of the EU-ASEAN Communication and Visibility Programme

Digital platforms, Reporting and publications, Research, Strategy

Partner: European Union

Big results

Big Blue partnered with the EU in ASEAN to conduct an endline assessment of the EU-ASEAN Communication and Visibility Programme. Through a comprehensive analysis of the organisation’s digital footprint, online engagement, platform performance, and wider communications landscape, the assessment provided insights into the programme’s effectiveness, visibility, audience reach, and overall communications impact, helping inform future strategic communications efforts.

Story

The EU in ASEAN partnered with Big Blue to better understand the digital communications landscape and the organization’s own place in it. With a growing audience across Southeast Asia, the organization needed to understand its reach, content performance, and comparative performance with other bodies in the region through clear data.

Approach

Analysing the euinasean.eu microsite, Big Blue reviewed traffic sources, user locations, behaviour, use of language, and SEO performance. We further assessed the organization’s popularity across various social media platforms, particularly Facebook, Instagram, X, and YouTube, in comparison to other member states in terms of follower growth, content trends, and engagement.

To contextualise performance, Big Blue also conducted a share of voice analysis with other relevant bodies, benchmarking EU in ASEAN against key regional actors such as ASEAN, ASEAN Foundation, EU in Indonesia, EU International Partnerships, and the US Mission to ASEAN. We distilled our findings into a concise report, outlining recommendations and actions to be taken.

Results

To contextualise performance, Big Blue also conducted a share of voice analysis with other relevant bodies, benchmarking EU in ASEAN against key regional actors such as ASEAN, ASEAN Foundation, EU in Indonesia, EU International Partnerships, and the US Mission to ASEAN. We distilled our findings into a concise report, outlining recommendations and actions to be taken.