Big results
The design and animation toolkit was crafted to guide communications departments within AFI partner organisations to construct financial inclusion systems that resonate with the needs and aspirations of women.
Design and animation for communicating women's financial inclusion toolkit
Communicating women’s financial inclusion
Partner: Alliance for Financial Inclusion
Story
The Alliance for Financial Inclusion is the world’s leading organization on financial inclusion policy and regulation. A member-owned network, that empowers policymakers to increase access and usage of quality financial services for the underserved through the formulation, implementation, and global advocacy of sustainable and inclusive policies.
Approach
Big Blue was entrusted to craft an AFI toolkit on improving women’s financial inclusion in the Global South. We poured our creativity into an animation to promote awareness of the toolkit and encouraged users to follow the links and download it. For us, this was not just about design and animation, it was about evolving women’s empowerment one download at a time.
Results
Communications teams of AFI partners are better able to serve female citizens in their territories through more tailored communications and outreach using our AFI toolkit.