UNDP Afghanistan Water Chronicles

Partner: UNDP

Big results

Big Blue designed a coffee table book titled “Water Chronicles” for UNDP Afghanistan, showcasing impactful stories from water-related projects across Afghanistan. Additionally, the team designed a set of social media visuals for engagement through their digital channels.

Story

Tasked with creating a visually captivating publication, Big Blue collaborated with UNDP Afghanistan to bring to life the transformative power of water projects across diverse Afghan communities. The team began by reviewing and shortlisting from a collection of written stories, ensuring a balanced representation of each region’s unique challenges and successes in water management.

Approach

After finalizing the stories, Big Blue’s design team started the creative process, pairing each story with compelling visuals that highlighted the context and impact of the water initiatives. The design process was precise, focusing on creating an engaging reader experience that reflected the gravity and inspiration of the featured stories. Each selected story was complemented by high-quality photographs, which were also adapted into social media visuals to maximise the publication’s reach and engagement.

Results

The “Water Chronicles” coffee table book was received with enthusiasm by both the UNDP team and the wider audience, serving as a powerful tool for storytelling and advocacy. The social media visuals further amplified the book’s impact, driving engagement and raising awareness about the critical issue of water management in Afghanistan.