Branding support for Grupo de Apoyo Este Amor

Branding, Reporting and publications

Partner: Kaizen Company’s the Partnerships Incubator (USAID-funded project)

Big Results

We developed a brand identity for Grupo de Apoyo Este Amor, a USAID partner organisation focused on gender equality and advocacy.

Story

Part of a USAID-funded initiative to document photographic evidence of the social impact of Grupo de Apoyo Este Amor in the local communities it serves, Kaizen Company’s the Partnerships Incubator requested Big Blue to undertake a visual identity and brand support activity. This included creating a library of high-quality, modern, attractive photos that vividly portray the impact stories of Grupo de Apoyo Este Amor’s activities and advocacy for use in a variety of digital media and print publications, promotional materials on the company’s website, and its social media channels.

Approach

Big Blue took a human-centred design approach to the process, consulting directly with Grupo de Este Amor representatives and the Partnerships Incubator to understand their needs, and to restructure their brand. The identity for the brand needed to celebrate diversity, their inclusive approach to gender rights and advocacy, and a future-looking, global out look.
We developed several versions of their logo and brand before settling on the current brand look, visible here

Results

El Grupo de Apoyo Este Amor’s restructured brand identity is in use and visible on their website and social media channels.