Gender Champions Network — SAJIDA Foundation

Partner: SAJIDA Foundation

Big results

Big Blue developed a comprehensive strategic and creative framework for SAJIDA Foundation’s Gender Champions Network (GCN), which is an initiative supported by the Gates Foundation to promote gender equality in the Bangladeshi workforce. Big Blue’s input included the formulation of a distinct brand identity to strategic planning and the implementation of a year-long engagement roadmap for member organizations.

Story

Big Blue was engaged by SAJIDA Foundation to support the launch and future growth of the Gender Champions Network (GCN) — a nationwide initiative meant to instill gender equality within Bangladesh’s burgeoning workforce. The main objective was to develop a cohesive brand identity and engagement strategy to draw in new member organizations, bolster communication for the network’s value proposition, and sustain participation through meaningful and structured operations throughout the year.

Approach

Big Blue developed a strategic roadmap for the Gender Champions Network (GCN) that covered the pre-launch, launch, and post-launch phases. Work for the roadmap included comprehensive pre-launch research, design of a client acquisition and onboarding strategy, and plans for a high-visibility launch event. Big Blue also created a detailed annual activity calendar for member organizations to ensure continued engagement and quantifiable impact.

Results

Big Blue’s finalised Gender Champions Network (GCN) strategy and brand materials resulted in SAJIDA Foundation being well-positioned to launch the network accompanied by a cohesive identity and a clear engagement plan. This primed the foundation for sustained collaboration among member organizations and increased visibility for the advocacy of workforce gender equality across the nation.