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Promoting BRAC International's community-led initiatives around the world

Digital platforms, Strategy
Partner: IPPF

Big results

Founded in 1972 by Sir Fazle Hasan Abed shortly after Bangladesh’s independence, BRAC has evolved over 50 years into one of the world’s most prominent non-profit organisations. Praised for innovate and diverse programme initiatives, BRAC is serving over 100 million people worldwide in areas including financial inclusion, health, empowerment and enterprise.

Each year, BRAC International runs several targeted social media campaigns, requiring daily content creation, iteration, quality assurance, and both organic and paid reach. Big Blue was brought onboard to produce social media contents for BRAC’s Dhaka-based creative team to publish. Our contents are focused on human success stories, development initiatives, and impactful statistics. All contents are delivered in BRAC’s specific tone of voice and visual language.

After joining BRAC for an initial 3-month campaign in Q1 2025, BRAC extended our support to Q2–Q4 2025.

Story

Founded in 1972 by Sir Fazle Hasan Abed shortly after Bangladesh’s independence, BRAC has evolved over 50 years into one of the world’s most prominent non-profit organisations. Praised for innovate and diverse programme initiatives, BRAC is serving over 100 million people worldwide in areas including financial inclusion, health, empowerment and enterprise.

Each year, BRAC International runs several targeted social media campaigns, requiring daily content creation, iteration, quality assurance, and both organic and paid reach. Big Blue was brought onboard to produce social media contents for BRAC’s Dhaka-based creative team to publish. Our contents are focused on human success stories, development initiatives, and impactful statistics. All contents are delivered in BRAC’s specific tone of voice and visual language.

After joining BRAC for an initial 3-month campaign in Q1 2025, BRAC extended our support to Q2–Q4 2025.

Approach

Our approach was to align with BRAC on their objectives for their campaigns and to understand how BRAC social media campaigns function. Our work focused initially on LinkedIn, and later expanded to Facebook. BRAC’s branding guidelines are extremely detailed, and their creative direction is very clear. BRAC’s social media campaigns are also intense during the peak period, requiring frequent communication and collaboration to approve materials and publish them in time. We assigned a team of designers and a motion graphics editor to work with BRAC to manage the monthly quotas of requests. Big Blue produced a 62-page brand guideline to be followed at a global level by the Federation, developed a digital asset and template hub, and designed more than 150 discrete deliverables which included materials, presentations, videos, and digital templates across Canva, PowerPoint, and Premier Pro. The global rebrand was a collaborative effort between Big Blue and IPPF, and involved over 100 global stakeholders active in varying capacities. Big Blue led milti-day brand training sessions across IPPF’s regional and global teams in English, French, Spanish, and Arabic, arming more than 100 communications professionals with the necessary knowledge and skills to implement the new brand at a global level. Big Blue work on the creative production included a three-part animated video series, launch videos, and 3D event designs for IPPF’s internal and external brand launches at the ICFP Conference and the IPPF General Assembly. The project accounted for over 3,000 hours of strategy, creative development, coordination, and training across 14 months.

Results

The posts we prepared for BRAC were published to their social media pages, and attracted engagement from diverse audiences around the world. Our posts reached audiences on five continents, including fellow practitioners, researchers, government ministries, financial institutions, academic institutions, and the general public. The final campaign for 2025 was the 16 Days of Activism campaign.